GTM

The board doesn't want your funnel. It wants to know if this compounds.

Jul 31, 2026

•

1 min read

The board doesn't want your funnel. It wants to know if this compounds.

A slide full of funnel stages proves activity happened. It rarely answers the one question a board is actually sitting there trying to figure out.

Alexander Shartsis

Sales Automation

Twenty experiments a quarter and nobody can tell you which ones worked

Jul 27, 2026

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2 min read

Twenty experiments a quarter and nobody can tell you which ones worked

High test volume feels like rigor. Without a process for killing losers and scaling winners, it's just motion.

Alexander Shartsis

AI Outbound

+10

Consensus selling is the new reality and most sales teams aren't ready

Jul 24, 2026

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3 min read

Consensus selling is the new reality and most sales teams aren't ready

The average B2B buying group has grown to six or more stakeholders. A motion built around a single champion fails more often than it used to.

Alexander Shartsis

AI Outbound

Jul 17, 2026

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4 min read

Your B2B growth stack is out of control

The tech that's supposed to help growth might be slowing it down

Alexander Shartsis

Sales Automation

The category you're in is costing you deals you don't know you're losing

Jul 13, 2026

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5 min read

The category you're in is costing you deals you don't know you're losing

Buyers use category as a shortcut. If you're in the wrong one or straddling two you're being compared to competitors you can't beat on their terms.

Alexander Shartsis

AI Outbound

+11

Product marketing reports to nobody and It's costing you deals

Jul 6, 2026

•

2 min read

Product marketing reports to nobody and It's costing you deals

Stuck between product, marketing, and sales, PMM often has no clear owner — and your messaging drifts as a result.

Alexander Shartsis

GTM

Everyone's AI outbound sounds the same now. Here's the differentiator.

Jun 29, 2026

•

2 min read

Everyone's AI outbound sounds the same now. Here's the differentiator.

When every company's AI tool writes the same kind of personalized-sounding outbound, sameness becomes the new spam folder.

Alexander Shartsis

AI Outbound

The early warning signs of churn that sales teams miss

Jun 22, 2026

•

4 min read

The early warning signs of churn that sales teams miss

By the time a customer tells you they're leaving, the decision was made three months ago.

Alexander Shartsis

AI Outbound

Dark social is where your buyers live. here's how to influence it.

Jun 15, 2026

•

3 min read

Dark social is where your buyers live. here's how to influence it.

Your attribution model thinks it knows where deals come from. Your buyers know the real story.

Alexander Shartsis

AI Outbound

Jun 12, 2026

•

3 min read

Your outbound is burning your brand. here's what to do instead.

There's a version of outbound that builds pipeline. And a version that quietly destroys your brand.

Alexander Shartsis

AI Outbound

Jun 5, 2026

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4 min read

Growth owns the number–but do they have the tools?

And I don't mean AI tools, I am talking about something deeper.

Alexander Shartsis

AI Outbound

Personalization at scale is finally real: here's the growth playbook

Jun 1, 2026

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5 min read

Personalization at scale is finally real: here's the growth playbook

The gap between what personalization promised and what it delivered is finally closing. Here's what's actually working.

Alexander Shartsis

AI Outbound

May 29, 2026

•

3 min read

How growth teams are using AI agents to run experiments faster

Three to five experiments a week instead of one to two a month. That's not efficiency. That's a different operating model.

Alexander Shartsis

AI Outbound

The CAC Math Nobody Wants to Do Until It's Too Late

May 26, 2026

•

3 min read

The CAC Math Nobody Wants to Do Until It's Too Late

Your blended CAC is hiding something. Usually something expensive.

Alexander Shartsis

Sales Automation

May 22, 2026

•

5 min read

Why your pipeline is full and revenue is flat

Dashboards won't tell you why deals are stuck or how to unstuck them

Alexander Shartsis

AI Outbound

May 18, 2026

•

4 min read

Win/Loss Programs Are Theater

Early-stage it's instinct. Later it's theater.

Alexander Shartsis

AI Outbound

The Sales and Marketing Alignment Problem Is a Data Problem

May 11, 2026

•

3 min read

The Sales and Marketing Alignment Problem Is a Data Problem

Sales and marketing don't fight because they have different goals. They fight because they're looking at different numbers — and calling them the same thing.

Alexander Shartsis

GTM

May 8, 2026

•

2 min read

Events, honestly

SaaStr is coming up – I'll be there. Will you? Will it be for the right reasons?

Alexander Shartsis

AI Outbound

What AI Actually Changes About Enterprise Sales (And What It Doesn't)

Apr 27, 2026

•

4 min read

What AI Actually Changes About Enterprise Sales (And What It Doesn't)

AI is winning the volume game. It isn't winning the trust game. Knowing the difference is the most important investment decision a sales leader can make right now.

Alexander Shartsis

AI Outbound

Your Sales Process Was Built for Last Year's Buyer

Apr 24, 2026

•

4 min read

Your Sales Process Was Built for Last Year's Buyer

The buyer did their research. Did your sales process catch up?

Alexander Shartsis

GTM

The board doesn't want your funnel. It wants to know if this compounds.

Twenty experiments a quarter and nobody can tell you which ones worked

Consensus selling is the new reality and most sales teams aren't ready

Your B2B growth stack is out of control

The category you're in is costing you deals you don't know you're losing

Product marketing reports to nobody and It's costing you deals

Everyone's AI outbound sounds the same now. Here's the differentiator.

The early warning signs of churn that sales teams miss

Dark social is where your buyers live. here's how to influence it.

Your outbound is burning your brand. here's what to do instead.

Growth owns the number–but do they have the tools?

Personalization at scale is finally real: here's the growth playbook

How growth teams are using AI agents to run experiments faster

The CAC Math Nobody Wants to Do Until It's Too Late

Why your pipeline is full and revenue is flat

Win/Loss Programs Are Theater

The Sales and Marketing Alignment Problem Is a Data Problem

Events, honestly

What AI Actually Changes About Enterprise Sales (And What It Doesn't)

Your Sales Process Was Built for Last Year's Buyer

Skyp

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