Archive

Personalization at scale is finally real: here's the growth playbook

The gap between what personalization promised and what it delivered is finally closing. Here's what's actually working.

Alexander Shartsis

AI Outbound

May 29, 2026

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3 min read

How growth teams are using AI agents to run experiments faster

Three to five experiments a week instead of one to two a month. That's not efficiency. That's a different operating model.

Alexander Shartsis

AI Outbound

The CAC Math Nobody Wants to Do Until It's Too Late

May 26, 2026

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3 min read

The CAC Math Nobody Wants to Do Until It's Too Late

Your blended CAC is hiding something. Usually something expensive.

Alexander Shartsis

Sales Automation

May 22, 2026

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5 min read

Why your pipeline is full and revenue is flat

Dashboards won't tell you why deals are stuck or how to unstuck them

Alexander Shartsis

AI Outbound

May 18, 2026

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4 min read

Win/Loss Programs Are Theater

Early-stage it's instinct. Later it's theater.

Alexander Shartsis

A vibecoding example your sales team can use right now

May 15, 2026

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7 min read

A vibecoding example your sales team can use right now

A real world example of an app that took ~2 days to build and is as polished as anything on the internet

Alexander Shartsis

AI Outbound

The Sales and Marketing Alignment Problem Is a Data Problem

May 11, 2026

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3 min read

The Sales and Marketing Alignment Problem Is a Data Problem

Sales and marketing don't fight because they have different goals. They fight because they're looking at different numbers — and calling them the same thing.

Alexander Shartsis

GTM

May 8, 2026

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2 min read

Events, honestly

SaaStr is coming up – I'll be there. Will you? Will it be for the right reasons?

Alexander Shartsis

Why Your Best Reps Leave–And What the Data Is Telling You

May 4, 2026

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6 min read

Why Your Best Reps Leave–And What the Data Is Telling You

Top performers don't leave because they got a better offer. They leave because they stopped believing they could win where they are.

Alexander Shartsis

AI Outbound

The Difference Between Objections and Disqualifiers

May 1, 2026

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4 min read

The Difference Between Objections and Disqualifiers

Not every pushback is something to overcome. Some objections are the deal telling you the truth — and chasing them costs you more than losing them.

Alexander Shartsis

AI Outbound

What AI Actually Changes About Enterprise Sales (And What It Doesn't)

Apr 27, 2026

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4 min read

What AI Actually Changes About Enterprise Sales (And What It Doesn't)

AI is winning the volume game. It isn't winning the trust game. Knowing the difference is the most important investment decision a sales leader can make right now.

Alexander Shartsis

AI Outbound

Your Sales Process Was Built for Last Year's Buyer

Apr 24, 2026

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4 min read

Your Sales Process Was Built for Last Year's Buyer

The buyer did their research. Did your sales process catch up?

Alexander Shartsis

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Personalization at scale is finally real: here's the growth playbook

How growth teams are using AI agents to run experiments faster

The CAC Math Nobody Wants to Do Until It's Too Late

Why your pipeline is full and revenue is flat

Win/Loss Programs Are Theater

A vibecoding example your sales team can use right now

The Sales and Marketing Alignment Problem Is a Data Problem

Events, honestly

Why Your Best Reps Leave–And What the Data Is Telling You

The Difference Between Objections and Disqualifiers

What AI Actually Changes About Enterprise Sales (And What It Doesn't)

Your Sales Process Was Built for Last Year's Buyer

Skyp

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