Founder-led sales
+1
Mar 16, 2026
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6 min read
When your product fails its customers, the instinct is to apologize with discounts. Alterra tried something smarter.
AI Outbound
+7
Mar 13, 2026
3 min read
The job isn’t “post more.” It’s create signal—and turn it into conversations.
+5
Mar 9, 2026
4 min read
Horizontal is fine. Horizontal messaging is fatal.
Mar 6, 2026
5 min read
If you sound like everyone else, you’ll compete like everyone else. Change the angle.
Mar 2, 2026
First-order pain is annoying. Second-order pain is expensive.
Feb 27, 2026
Wisdom from working with 1,000 B2B startups–and starting 3
Feb 23, 2026
A longer sequence isn’t a strategy. It’s just more delivery of the same wrong message.
Sales Automation
+4
Feb 20, 2026
What someone who has gone $0-1mm ARR multiple times worries about
Feb 13, 2026
If you’re still guessing ICP and messaging, “sales mode” just makes you wrong faster.
Feb 9, 2026
Nice sounds optional. Specific sounds like a decision.
Feb 6, 2026
If it reads like a press release, it won’t close deals.
Feb 2, 2026
Stop pitching features. Pitch the next conversation your buyer actually wants to have.
