Skyp Newsletter - AI GTM and Sales Insights

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Insights, tips, and strategies for modern AI-powered outreach and sales automation

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Marketing and sales are fighting over pipeline credit, and nobody agreed on the rules

First-touch and last-touch attribution both tell a true story and a misleading one. Most teams never pick a model, they just refight it every quarter.

Alexander Shartsis

GTM

Your headcount ask is a story, not a spreadsheet

Aug 7, 2026

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1 min read

Your headcount ask is a story, not a spreadsheet

The spreadsheet proves the math works. It's rarely what actually gets a CEO to say yes.

Alexander Shartsis

AI Outbound

Aug 3, 2026

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4 min read

The three-part outbound motion

How to run successful outbound at any scale.

Alexander Shartsis

GTM

The board doesn't want your funnel. It wants to know if this compounds.

Jul 31, 2026

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1 min read

The board doesn't want your funnel. It wants to know if this compounds.

A slide full of funnel stages proves activity happened. It rarely answers the one question a board is actually sitting there trying to figure out.

Alexander Shartsis

Sales Automation

Twenty experiments a quarter and nobody can tell you which ones worked

Jul 27, 2026

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2 min read

Twenty experiments a quarter and nobody can tell you which ones worked

High test volume feels like rigor. Without a process for killing losers and scaling winners, it's just motion.

Alexander Shartsis

AI Outbound

+10

Consensus selling is the new reality and most sales teams aren't ready

Jul 24, 2026

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3 min read

Consensus selling is the new reality and most sales teams aren't ready

The average B2B buying group has grown to six or more stakeholders. A motion built around a single champion fails more often than it used to.

Alexander Shartsis

AI Outbound

You're measuring activity because outcomes are scary

Jul 20, 2026

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3 min read

You're measuring activity because outcomes are scary

Activity metrics feel safe because they're controllable. Outcome metrics expose whether the strategy is actually working. Most growth teams default to the former.

Alexander Shartsis

AI Outbound

Jul 17, 2026

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4 min read

Your B2B growth stack is out of control

The tech that's supposed to help growth might be slowing it down

Alexander Shartsis

Sales Automation

The category you're in is costing you deals you don't know you're losing

Jul 13, 2026

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5 min read

The category you're in is costing you deals you don't know you're losing

Buyers use category as a shortcut. If you're in the wrong one or straddling two you're being compared to competitors you can't beat on their terms.

Alexander Shartsis

...

Archive

Marketing and sales are fighting over pipeline credit, and nobody agreed on the rules

Your headcount ask is a story, not a spreadsheet

The three-part outbound motion

The board doesn't want your funnel. It wants to know if this compounds.

Twenty experiments a quarter and nobody can tell you which ones worked

Consensus selling is the new reality and most sales teams aren't ready

You're measuring activity because outcomes are scary

Your B2B growth stack is out of control

The category you're in is costing you deals you don't know you're losing

Skyp

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