AI Outbound
+5
Apr 13, 2026
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5 min read
Your best-fit buyer isn't a job title. It's a job title at a specific moment — and most outreach never finds it.
Apr 10, 2026
6 min read
Low reply rates aren't a sequencing problem. They're a thinking problem. And adding more steps won't fix bad assumptions.
Apr 6, 2026
8 min read
For 70 years, humans have had to learn to talk to machines. No more.
+6
Mar 30, 2026
Most founders drop their price when deals stall. The ones who win figure out whether the number is actually the problem first.
Mar 27, 2026
9 min read
Building a product has never been easier. That's exactly why go-to-market has never been harder.
Mar 23, 2026
4 min read
Outbound isn’t just a channel. It’s a discovery engine.
+8
Mar 20, 2026
Most deals don't die at the top. They die in the internal conversation you weren't in.
+7
Mar 13, 2026
3 min read
The job isn’t “post more.” It’s create signal—and turn it into conversations.
Mar 9, 2026
Horizontal is fine. Horizontal messaging is fatal.
Mar 6, 2026
If you sound like everyone else, you’ll compete like everyone else. Change the angle.
Mar 2, 2026
First-order pain is annoying. Second-order pain is expensive.
Feb 23, 2026
A longer sequence isn’t a strategy. It’s just more delivery of the same wrong message.
Sales Automation
+4
Feb 20, 2026
What someone who has gone $0-1mm ARR multiple times worries about
Feb 13, 2026
If you’re still guessing ICP and messaging, “sales mode” just makes you wrong faster.
Feb 9, 2026
Nice sounds optional. Specific sounds like a decision.
Feb 6, 2026
If it reads like a press release, it won’t close deals.
Feb 2, 2026
Stop pitching features. Pitch the next conversation your buyer actually wants to have.
Jan 30, 2026
and Reward the Weirdly Helpful...
Jan 26, 2026
Don't treat conferences like participation trophies.
Jan 23, 2026
Most outbound doesn’t fail on the offer. It fails on the ask.
Jan 19, 2026
The fastest “growth channel” is shrinking time-to-first-value.
Jan 16, 2026
Switching platforms doesn’t fix ICP, offer, or message. It just gives you a fresh place to be confused.
Jan 12, 2026
Your product isn’t the offer. The offer is how you package certainty
Jan 9, 2026
The fastest way to trust is to be useful first.
Jan 2, 2026
Separate your testing lane from your scaling lane.
