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AI OutboundAI Outbound
+5+5
“Sounds Like Everyone Else”: How to Escape Commodity Copy

“Sounds Like Everyone Else”: How to Escape Commodity Copy

Turn generic claims into specific reasons to reply.

Alexander Shartsis
Alexander Shartsis
AI OutboundAI Outbound
+5+5
The Asymmetry Advantage: Why Founders Have GTM Superpowers Teams Don’t

The Asymmetry Advantage: Why Founders Have GTM Superpowers Teams Don’t

How to turn unfair insight into Scalable GTM

Alexander Shartsis
Alexander Shartsis
AI OutboundAI Outbound
+5+5
The Context Gap: Why Buyers Ignore You Even When They Need You

The Context Gap: Why Buyers Ignore You Even When They Need You

When the Message Is Right but the Moment Isn’t

Alexander Shartsis
Alexander Shartsis
AI OutboundAI Outbound
+5+5
Second-Order Differentiation: Competing on How You Think, Not What You Build

Second-Order Differentiation: Competing on How You Think, Not What You Build

In crowded markets, worldview beats feature lists.

Alexander Shartsis
Alexander Shartsis
AI OutboundAI Outbound
+5+5
Buyer Mental Models: Understanding How Prospects Actually Interpret Your Message

Buyer Mental Models: Understanding How Prospects Actually Interpret Your Message

Write for the shortcuts your buyers use — not the logic you wish they had.

Alexander Shartsis
Alexander Shartsis
AI OutboundAI Outbound
+5+5
Outbound Surface Area: Why More Contact Points Create More Luck

Outbound Surface Area: Why More Contact Points Create More Luck

Most teams think outbound is a math problem.

Alexander Shartsis
Alexander Shartsis
AI OutboundAI Outbound
+5+5
The “Single Insight” Advantage: Why One Sharp Idea Beats 20 Features

The “Single Insight” Advantage: Why One Sharp Idea Beats 20 Features

Features don’t sell. Insights do.

Alexander Shartsis
Alexander Shartsis
AI OutboundAI Outbound
+5+5
Story Density: Compressing Your Narrative Into 10 Seconds of Attention

Story Density: Compressing Your Narrative Into 10 Seconds of Attention

Buyers skim, not study.

Alexander Shartsis
Alexander Shartsis
The Credibility Loop: How to Earn Trust Faster Than You Earn Attention

The Credibility Loop: How to Earn Trust Faster Than You Earn Attention

Trust is now more expensive than attention.

Alexander Shartsis
Alexander Shartsis
Automate Campaigns to Website Visitors & LinkedIn Engagers

Automate Campaigns to Website Visitors & LinkedIn Engagers

Skyp × Syft turns your silent traffic into live conversations.

Alexander Shartsis
Alexander Shartsis
AI OutboundAI Outbound
+5+5
The Founder Frequency: Finding Your Natural GTM Rhythm

The Founder Frequency: Finding Your Natural GTM Rhythm

Some founders win by velocity; others by depth.

Alexander Shartsis
Alexander Shartsis
AI OutboundAI Outbound
+5+5
The GTM Compounding Loop: Learn Faster Than You Sell

The GTM Compounding Loop: Learn Faster Than You Sell

Every motion should leave you smarter than it found you.

Alexander Shartsis
Alexander Shartsis
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