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Insights, tips, and strategies for modern AI-powered outreach and sales automation

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Written by

Alex Shartsis

Archive

Sales Automation

+4

The “Conversation Starter” Positioning

Feb 2, 2026

•

5 min read

The “Conversation Starter” Positioning

Stop pitching features. Pitch the next conversation your buyer actually wants to have.

Alexander Shartsis
Alexander Shartsis

Sales Automation

+4

Gemini in Gmail Will Kill Lazy Outbound

Jan 30, 2026

•

4 min read

Gemini in Gmail Will Kill Lazy Outbound

and Reward the Weirdly Helpful...

Alexander Shartsis
Alexander Shartsis

AI Outbound

+5

Stop Wasting Money on Conference Badges

Jan 26, 2026

•

3 min read

Stop Wasting Money on Conference Badges

Don't treat conferences like participation trophies.

Alexander Shartsis
Alexander Shartsis

AI Outbound

+5

The CTA That Kills Replies

Jan 23, 2026

•

4 min read

The CTA That Kills Replies

Most outbound doesn’t fail on the offer. It fails on the ask.

Alexander Shartsis
Alexander Shartsis

AI Outbound

+5

Activation as a GTM Channel

Jan 19, 2026

•

4 min read

Activation as a GTM Channel

The fastest “growth channel” is shrinking time-to-first-value.

Alexander Shartsis
Alexander Shartsis

AI Outbound

+5

The “New Tool” Fallacy

Jan 16, 2026

•

3 min read

The “New Tool” Fallacy

Switching platforms doesn’t fix ICP, offer, or message. It just gives you a fresh place to be confused.

Alexander Shartsis
Alexander Shartsis

AI Outbound

+5

The Offer Stack

Jan 12, 2026

•

4 min read

The Offer Stack

Your product isn’t the offer. The offer is how you package certainty

Alexander Shartsis
Alexander Shartsis

AI Outbound

+5

The “One Insight” Email: How to Win Without Pitching

Jan 9, 2026

•

4 min read

The “One Insight” Email: How to Win Without Pitching

The fastest way to trust is to be useful first.

Alexander Shartsis
Alexander Shartsis
Pick One Channel and Actually Win It

Jan 5, 2026

•

8 min read

Pick One Channel and Actually Win It

One channel mastered will outproduce three channels “tested.”

Alexander Shartsis
Alexander Shartsis
...
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