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The Two Types of Cold Email Readers

One wants a reason. The other wants a feeling. You need to give them both.

Author

Alexander Shartsis
June 20, 2025

Every cold email you send gets scanned, not read.
And the person on the other end?
They’re one of two types:

1. The Logic Scanner

They read for signal.
Their brain runs checklists like:

  • “What do you do?”

  • “Is this for someone like me?”

  • “Do you have proof or context?”

  • “What’s the ask?”

This person is rational, structured, outcome-focused.
They need to understand the pitch before they act.

To win them: be clear, sharp, and direct.
Show them what you’re offering in line 2—without making them dig.

2. The Vibe Skimmer

They don’t care how smart your email is.
They care how it feels.

Their brain asks:

  • “Does this sound human?”

  • “Is this trying too hard?”

  • “Do I like how this person talks?”

  • “Am I being sold to?”

They’re filtering for tone, not logic.
You could have the perfect value prop—but if your message feels templated or try-hard, you’ve already lost them.

To win them: sound like a real person.
No fluff, no bragging, no pitch-deck energy.

Here’s the Catch: Most Emails Fail Both

They try to be clever, but come off robotic.
They try to be informative, but sound like a pitch.

You need to pass both filters—fast.

Here’s What That Looks Like:

Too Logic-Heavy (Fails the vibe test):

“We’re the leading provider of AI-powered tools for automating account-based engagement across your GTM funnel.”

📉 Accurate.
📉 Unreadable.

Too Vibe-Heavy (Fails the logic test):

“Big fan of what you’re building—felt like this might resonate!”

📉 Friendly.
📉 Zero idea what you’re offering.

Balanced (Passes both):

“Built something that helps RevOps leads track pipeline health across reps—without adding more dashboards.

Worth a quick look?”

✔ Clear.
✔ Human.
✔ Low-friction ask.