Landing Page for Cold Clicks (1‐Pager That Converts)

Why a one‑pager beats your homepage

Homepages try to serve everyone; cold clickers need one promise, one proof, one next step. A tight 1‑pager:

• speaks to a single persona + pain (echoes your email),

• removes navigation rabbit holes,

• loads fast on mobile,

• makes the next step feel obvious and safe.

The 7‑Block Layout (copy blocks included)

Use these blocks in order. Keep the whole page under 500–650 words.

1. Hero (Promise + Persona)
   Headline: “Fix {pain} for {persona} in {timeframe}.”
   Subhead: “A short pilot that proves {metric} without a big rollout.”
   CTA: Start a 2‑week pilot · See a 3‑min demo

2. Micro‑Proof (logos or 1‑liner wins)
   “{Peer company} cut {metric} {delta} in {timeframe}.”

3. How It Works (3 steps)
   1) Connect {input} → 2) We run {action} → 3) You see {result}.
   Add a 45–60 sec Loom if you have one.

4. Value Bullets (for this persona)

   • Ship results in weeks, not quarters.

   • No rip‑and‑replace.

   • Your team time: ~{hours} hours.

5. Social Proof (mini‑case)
   “{Role} at {Company}: ‘We were stuck at {before}. The 2‑week sprint hit {after} and gave us the playbook.’”

6. Simple Plan / Pricing Signal
   “Starter pilot from $__. Credited if you continue.”_
   Link: See pilot options (goes to your Offer Matrix page).

7. Primary CTA + Safe Alternative
   Buttons: Book 20‑min fit check · Email me the 1‑pager
   Footnote: “Prefer a live reply? Hit reply to the email I sent and I’ll respond today.”

Notion 1‑Pager Template (copy‑paste)

Paste this into Notion and swap tokens.

# Fix {pain} for {persona} in {timeframe}
A short pilot that proves {{metric}} without a big rollout.

[Book 20‑min fit check](https://calendly.com/yourlink) · [See 3‑min demo](https://loom.com/yourlink)

---
**Who this is for**  
{persona} at {company type} facing {pain} because {trigger}.

**How it works**  
1) Connect {input}  
2) We run {action}  
3) You see {result}

**What you get**  
- Result in {timeframe}  
- Time required: ~{hours} hours  
- No rip‑and‑replace

**Proof**  
> {Peer} moved {metric} from {before} to {after} in {timeframe}.

**Pilot signal**  
Starter pilot from **$___** (credited if you continue).  
[See pilot options](YOUR‑OFFER‑MATRIX‑LINK)

**Next step**  
[Book 20‑min fit check](https://calendly.com/yourlink)  
Or email {[email protected]} and I’ll reply today.

Common mistakes (and fast fixes)

• Too many choices. Keep it to one primary CTA + one safe alternative.

• Heavy images/trackers. Page should load clean on 4G in under 2 seconds.

• Generic proof. Use a micro‑case that mirrors the persona and trigger from your email.

• Dead links. Validate links before you publish (Skyp checks CTAs automatically).

Got clickers this week? Spin up a micro‑campaign in under 10 minutes and point them to your 1‑pager. Skyp lets you paste these copy blocks once, pick delivery windows, and send one‑of‑one messages to each lead .