Competitor Teardown (Ethical & Useful)

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Smarter Campaign Execution & Completion Tracking
Campaigns on Skyp now automatically mark themselves as complete once all associated sequences have been executed, giving users a clear signal of when a campaign has fully run its course. This removes ambiguity around campaign status and helps teams prioritize follow-up actions like retargeting, reactivation, or analysis without second-guessing which campaigns are still active.

and now back to the post…..

Rules of the Game (ethical, fast)

1. No dunking. Describe trade‑offs, not insults.

2. Use public sources only. Websites, docs, reviews, changelogs, job posts.

3. Quote, then conclude. Evidence first; your read second.

4. Make it useful for buyers. Turn insights into clearer choices, not mud.

The 3 Questions Your Teardown Must Answer

1. Where do they reliably win? (use‑cases, segments, price points)

2. Where do customers feel friction? (from reviews/tickets)

3. What story are they selling? (speed, completeness, cost, compliance, etc.)

Teardown Worksheet (Notion‑ready)

Paste this into a new page and fill it once per competitor.

COMPETITOR: _______________________     Last updated: __________

1) ICP & Promise
- Target roles / segments: __________________________
- One‑line promise (their headline, verbatim): "________________________________"
- Implied trade‑off (your read): _____________________

2) Onboarding & Time‑to‑Value
- Signup path (self‑serve / sales‑led): ______________
- First win in minutes/hours/days: ___________________
- Friction noted in reviews: _________________________

3) Pricing & Packaging
- Entry price & limits: ______________________________
- "Gotchas" (overages, add‑ons, contracts): __________
- What we can out‑flank: _____________________________

4) Product Edges / Gaps
- Clear strengths: ___________________________________
- Missing / weak for our ICP: ________________________
- Integrations they tout vs. lack: ____________________

5) Proof & Signals
- Case studies named: ________________________________
- Changelog themes (last 90 days): ___________________
- Hiring hints (jobs): _______________________________

6) Risks & Compliance (if relevant)
- Data / privacy posture (plain English): ____________
- Support / SLA reality (from reviews): ______________

7) Counter‑Position Ideas (one line each)
- Speed vs. complexity: ______________________________
- Focus vs. suite: ___________________________________
- Transparency vs. sales‑gated: ______________________
- Open vs. closed (integrations): ____________________
- Human support vs. bots: ____________________________

Counter‑Position Lines (steal these and tweak)

Pick the one that matches your strength and their trade‑off.

• Speed > Kitchen Sink
  “If you need value this quarter, our 2‑week pilot beats a 6‑tool rollout.”

• Focused > Generalist
  “We solve onboarding for remote teams only—so the playbook fits day one.”

• Transparent > Sales‑Gated
  “No demos to learn price. $99 Pro, month‑to‑month, upgrade when it works.”

• Open > Walled Garden
  “Connects to your stack with native hooks; no custom API sprint required.”

• Human > Bot Farm
  “Real support in business hours; 24‑hour turnaround on fixes—not just articles.”

• Practical Trust > Paperwork Maze
  “Plain‑English data practices; one‑page ‘how we handle info’ you can forward.”

Email Angles (ethical, no snark)

Use competitor context to frame a choice, not to trash.

• “If you’re considering {Competitor} for {use‑case}, here’s the 2‑week path we’ve seen teams pick when they want value this quarter rather than a full stack change.”

• “We’re often the step before a {Competitor} rollout—same outcome, smaller lift. Worth a 10‑minute look?”

• “Already on {Competitor}? We slot alongside to fill the {specific gap}—no rip‑and‑replace.”

60‑Minute Teardown Sprint

One‑Slide Battlecard (for you + SDRs)

WHEN TO LEAD WITH US: ______________________________
WHEN TO STAY QUIET / QUALIFY OUT: __________________
WIN LINE (7 words): ________________________________
PROOF POINT (mini‑case): ___________________________
LANDMINE TO AVOID (don’t say this): ________________

Pin this next to your monitor. Update monthly.

Checklist (copy‑paste)

• Worksheet filled with quotes + links

• Three counter‑position lines drafted

• One email opener + one LI message ready

• One‑slide battlecard completed

• 10‑account micro‑test scheduled

Turn your counter‑positioning into real outreach in under 10 minutes. Drop your lines into prompts, tag accounts, and send messages that are one‑of‑one per lead.

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