Account Mapping for Tiny Teams

Why tiny teams need a map (not headcount)

When you’re 1–2 sellers, guessing inside big orgs wastes cycles. A one‑page map clarifies who owns the problem, who can say yes, and who can say no. That turns scattered outreach into a short, repeatable path.

Goal: Find 3 roles per account, then contact them in a smart order:

1. Champion – feels the pain, can run a pilot.

2. Economic Buyer (EB) – signs the spend.

3. Blocker/Partner – security/procurement/ops who must nod along.

The 1‑Page Account Map (paste to Notion)

Fill this once; reuse language across your emails.

Contact Order Logic (who first?)

Use this simple decision tree:

1. If there’s a clear trigger affecting the pain owner (e.g., hiring surge, audit date, migration) → Start with Champion.

2. If your product is budget‑line sensitive (saves/earns $$ quickly, or price is tiny vs. value) → Start with EB to set ROI frame, then route to Champion.

3. If the org is security‑heavy or regulated → Brief Blocker/Partner early with a non‑sales resource to avoid late‑stage stalls.

Default order for most B2B SaaS: Champion → EB → Blocker.

Role Playcards (angles, subjects, asks)

Champion (pain owner)

• Angle: speed + relief from the awkward workaround.

• Subject ideas: Hiring 12 reps → onboarding leak? • Activation stuck at 24%? 2 fixes

• Ask: 15–20 min to scope a 2‑week pilot.

• Proof: 60‑word micro‑case from a peer + screenshot/loom.

Economic Buyer (approver)

• Angle: ROI, risk reduction, quick time‑to‑value.

• Subject ideas: Cut variance to <5% in 2 cycles? • Quarter‑end slip risk ↓

• Ask: green‑light to explore pilot; offer a cost model.

• Proof: simple before/after with dollars or hours saved.

Blocker/Partner (security/proc/ops)

• Angle: ease of review, low effort, compliance alignment.

• Subject ideas: SOC 2 ready? 60‑sec overview • Data flow + access controls

• Ask: share checklist + offer 10‑min technical Q&A.

• Proof: brief policy list, data diagram, permissions matrix.

5‑Minute Research Workflow (repeatable)

1. Confirm org shape – LinkedIn search site:linkedin.com/in (company) (title keywords); note 1–2 candidates per role.

2. Pull two signals per contact – recent post, job change, tool mention, team size.

3. Draft one line per role using your ICP canvas language.

4. Select order using the logic above; tag contacts Champion/EB/Blocker.

5. Ship a 3‑touch micro‑sequence (email → LI view/invite → reply bump).

Example Map (RevOps tool at a 200‑person PLG SaaS)

• Champion: Growth PM — pain: activation stalled at 24%; workaround: manual SQL pulls; success: hit 35% in Q4.

• EB: VP Product — cares: faster self‑serve expansion; metric: weekly actives; budget: product ops.

• Blocker: Security Lead — checklist: SSO, SOC 2 Type II, data residency, SCIM.

Order: Champion → EB → Blocker.
Champion opener: “Saw activation hovering at ~24%—here’s a 60‑sec loom showing two friction points we fixed at {peer}.”

Tiny‑Team Sending Rhythm (Mon–Thu)

• Mon: Map 5 accounts (25 minutes).

• Tue: Send to Champions (5 accounts × 3 touches queued).

• Wed: EB outreach for any Champion replies; otherwise soft intro referencing Champion’s pain.

• Thu: Share security packet + data flow to Blocker on the 2 warmest accounts.

Account Mapping Checklist (copy‑paste)

• Champion, EB, Blocker identified with 1–2 candidates each

• Pain quote + metric captured for Champion

• Budget owner + renewal month captured for EB

• Security/Proc list drafted for Blocker

• Contact order chosen using decision tree

• Three role‑specific openers written

• 3‑touch sequence scheduled for the first role

Run this as a micro‑campaign in under 10 minutes. Lock tone with prompts, tag each contact by role, and send messages that are one‑of‑one per lead (no regurgitated templates).

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